Elan Kombucha

Client
Elan
Services
Package design
,
Year
2024
See live project

Goal

The goal of the design was to create a premium, elevated identity for kombucha that feels modern, calm, and intentional. To achieve this, I used textures that are soft, fluid, and marble-inspired, reflecting the natural flow of fermentation and the careful craftsmanship behind each batch. The gentle, organic swirls evoke movement and balance, while circular forms suggest harmony and wholeness, reinforcing the sense of a thoughtful, refined product.

Process

The design was refined through layout exploration to ensure the logo remained the focal point, with textures and flavour cues supporting rather than competing. Careful attention to proportion, spacing, and typography ensured consistency across flavours. The final result is a cohesive luxury kombucha identity that demonstrates how subtle, intentional design choices can transform a familiar product into a mindful, premium experience.

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