Rain Text Animation

Client
Rain Text Animation
Services
Motion Graphics
,
Year
2025
See live project

Goal

The goal of the RAIN project was to design a children’s rain boot brand identity that makes rainy days feel exciting and adventurous. The challenge was creating a design that appeals to kids while still feeling trusted and practical for parents. My strategy was to combine friendly typography, playful colour, and movement that communicates fun and durability. I began by exploring typefaces and mood boards that reflected playful, outdoor experiences and bright, cheerful weather.

Process

The process included sketching logo concepts, developing a long, rounded typeface to mimic falling rain, and designing a looping animation where raindrops fall and form the logo,with the letters bouncing like liquid. The final brand system included a colourful palette, playful imagery, and responsive logo usage across digital and print. The key takeaway was learning how to create a fun brand while still communicating quality and reliability. The resultis a lively, kid-friendly identity that feels playful and functional, with an animation that reinforces the brand’s adventurous spirit.

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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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