Hide Text Animation

Client
Text Animations
Services
Motion Graphics
,
Year
2023
See live project

Goal

The goal of the HIDE project was to create a brand identity and logo animation that represents a talent agency dedicated to discovering shy, overlooked talent. The main challenge was visually expressing the idea of hidden talent becoming visible without making the brand feel too mysterious or unclear. My strategy was to use typography and motion to tell the story of a person stepping into the spotlight. I began with research into talent agencies and mood boards focused on discovery, confidence, and growth.

Process

The process included exploring typefaces and color palettes, then storyboarding the animation concept of the “I” hiding behind the “H” and gradually emerging into full visibility. I created the animation in After Effects, focusing on timing and movement to communicate curiosity, confidence, and transformation. The takeaway was learning how motion can strengthen brand storytelling by showing an emotional journey in seconds. The final result is a compelling logo animation that visually represents HIDE’s values of empowerment, discovery, and growth while being easily repeatable for brand use.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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